DISQUS

Jamie Hutson: Internet Yellow Pages and Local Search in 2009

  • Net Magellan · 1 year ago
    [quote]you can’t track how people use the yellow pages, you can’t see which people read your ad, or how many times people read it and took action, or no action. There is no data to support their continued use.[/quote]

    You should look up Dennis Fromholzer's metered ads studies. http://www.crmassoc.com/documents/CRM20050505/C...
  • George · 1 year ago
    We are naturally a progressive society which means the internet will progressively steal market share wherever it can compete with an offline product. Every business owner will need an internet marketing plan. Print will continue to lose relevancy.

    Jippidy.com - Video Yellow Pages
  • Jamie Hutson · 1 year ago
    Completely agreed, but its amazing how few businesses are willing to admit that and change their models. The internet marketing plan that businesses will (/do) need is going to be woven into the fabric of doing business, just as local print media is today.

    Thanks for your comment