Jamie, I could not agree more... mobile advertising has not even scratched the surface however in the USA. While living in Ireland, the local biz on Patrick Street in downtown Cork put together a sort of Bluetooth campaign that seemed to really get people talking. It is done in a very non - invasive fashion. A quick example would be; while walking past the Virgin Records, your phone would recieve a message or "biscuit" in the form of info or a coupon. There is a fine line between good advertising and spam, the Irish are on the right side of the technology.
Todd
Jamie Hutson
· 1 year ago
Todd you're absolutely right about the fine line between spam and good advertising. If its something that interests me, and its a location based event, I wouldn't necessarily call that spam - even if I didn't ask for it. The "biscuit" concept is really exciting, but us American's just care too much about our privacy. (at least from corporations...)
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Todd
Best,
- Jamie